DO NOT [RE]TOUCH: A Photoshoot and Interview with JBC!

JBC Lingerie describe themselves as a “body-positive” label, which is the understatement of the century. More accurately, this female-run, Melbourne-based business makes sure their customer feels “sexy and like a total goddamn babe” regardless of shape, race, age, gender, or sexuality. They do custom orders for full inclusivity, they don’t re-touch photos of their JUST BABES CLUB shoots, and they’re on the fast-track to world booty domination despite only being a few years old. Bri Lee had a quick chat to JBC Lingerie founder, Jarrah Benwell-Clarke, about the label.

Lingerie modelled by Anna Quinlivan and Bec Britton and photographed by Georgia Wallace

 

BL: JBC, JUST BABES CLUB, Jarrah Benwell-Clarke, can you please tell us how it all began?

JBC: I started JBC Lingerie when I’d just gotten back to Australia after living overseas, deciding what to do next with my life. I remember noticing how much lingerie was aimed at pleasing people other than the wearer, and I wanted to create an option for babes to help them feel sexy for themselves.

I’d never made a bra in my life; I bought a book off the Internet on ‘how to make lingerie’ and went for it!

The JUST BABES CLUB was created to showcase and build upon our community of babes.

BL: How has starting and running JBC impacted you personally? Has being the face of a self-loving label made you love yourself more? Brought you into contact with way more fantastic diverse people?

JBC: I don’t see myself as the face of JBC, it’s not that kind of label. Our JUST BABES CLUB, our beautiful customers, everyone we work with, makes up the face of JBC Lingerie, and I’m just a part of that community. Growing up I definitely didn’t have the best eating habits, which was the result of images I was shown by the media telling me what I thought I had to look like to feel beautiful.

Doing JBC has taught me a whole new way of loving myself.

BL: No padding and no underwire – it feels revolutionary – tell us about how the ethics behind JBC are reflected in the actual product you make.

JBC: Our aim was always to make products with an emphasis on comfort and support while not sacrificing the garment’s sex appeal. So many of our customers have said to us that bralettes and bras without underwire are usually only made to accommodate petite people or people with smaller boobs, so we needed to make sure we developed supportive designs to make comfortable & hot lingerie for all sizes and bodies. Something we really love is when people who have never gone without underwire are really surprised with how sexy and comfortable they feel and swear to never go back. So I guess the product reflects our ethos that while all bodies are different and beautiful – everyone deserves to feel sexy and comfortable.

BL: What are some of the best and worst things about running your own business?

JBC: Getting to dream up what I want to do next and actually making it happen is a pretty amazing feeling.

The negatives are waking up each day knowing you’re the one that has to make the magic happen when sometimes you’re just not feeling great and want to crawl into a hole, sleep and take some time out. But those days you just push through and hope that it’s worth it in the long run

BL: If you could picture an absolute dream-come-true, top-top-goal for what JBC looks like in 5 years, what is it?

JBC: It would be pretty special if JBC Lingerie just built up our international cult following of excellent babes, and in some way helped change people’s attitudes to create a future where judging someone by their gender, race, body or sexuality is outdated and obsolete. Also to be sponsored by a champagne brand (cc: hi Chandon!) is definitely still up there.


Like this? Then you’ll love Issue #3 of our magazine – out this week! We always sell out of our mags, so get yours here and now. 🙂


Models: Anna Quinlivan and Bec Britton

Photographer: Georgia Wallace

Words: Bri Lee

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