Q&A: Maiocchi

Q&A: Maiocchi

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Super special edition copies of Issue #2 are selling fast, and it’s no wonder when they look this damn good.

We were fortunate enough to receive generous donations of offcuts from both Maiocchi and QUT Fashion Design students, and these were used to create the variety of beautiful hand-sewn covers available here. Maiocchi‘s material forms the top and bottom strips of all our special edition covers, as well as some of the middle strips. We chatted to Maiocchi’s Operations Manager, Aimee, to learn a little more about what sets the label apart from others in addition to its vibrant fabrics.

Can you give us a brief history of how Maiocchi started out?

Once upon a time… Well, actually in 2001, the search for the perfect dress turned into a labour of love for our fashion designer, Deanne Mayocchi. Frustrated that she couldn’t find what she was looking for, Deanne put her design expertise into action, got all creative and soon after, Maiocchi the Brisbane-based fashion label was born. It started out at the Brisbane Valley designers markets and continued to grow from there.

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How important is ethical fashion to Maiocchi?

Maiocchi loves to support local manufacturers and textile businesses.

We make 60% of our garments in our Red Hill studio.

What would you say sets Maiocchi apart from other labels?

Often simple in their cut, Maiocchi garments are personalised with precious little handmade details, quirky touches and delightful textures and trims. By twisting nostalgic silhouettes into fresh modern garments, our focus is always on figure flattering shapes, exceptional quality, and paying close attention to detail. The result is a charming and eclectic label that is instantly recognisable. It has become a mecca for ladies who have a fondness for service with a smile and expect quality that is second to none.

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What are the main things you keep in mind when creating womenswear?

Deanne, our designer, really listens to her customers and the feedback from our shop staff.

Every season we strive to create flattering garments that make our customers look and feel amazing.

What do you usually do with your spare materials?

We donate to local TAFE and universities for students. We also keep a lot of fabrics to re-use them for sampling. Or we come up with creative ways to use the fabrics, like our cushions and totes.

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What is your advice to readers who want to shop sustainably?

Make sure the stores/brands hold the same values as you do, do your research, and don’t be afraid to ask questions.

Answers by Aimee Kahl, Maoicchi Operations Manager

Questions and Edits by Emma Kate Lewis

Images by Bri Lee

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